Communicating Your Culture – Mission, Vision, and Values

Best Human Resources in bluffton sc

What is your company’s culture? Can employees and customers alike understand how your business differentiates itself from your competitors? If you do not know the answer to these questions, then you should read this article that discusses what company culture is and how you can build it.

What is Company Culture

Company culture is more important than your business strategy. Anyone can copy a strategy, but they can’t reproduce your culture. It’s yours alone, but it doesn’t just happen.

As the business owner, it is your responsibility to identify the cultural vision for the business, live it, and steer the rest of the company in the right direction. Culture comes directly from the behavior of the leaders; it is your responsibility to communicate the culture and to involve and inspire the whole of the organization.

Why does company culture matter? Employees enjoy work much more when their needs and values are consistent with those in the workplace. They develop better relationships with coworkers and are even more productive. And who doesn’t want productive employees? An autonomous worker would probably feel uncomfortable working in a firm where teamwork and collaboration with open office space are valued.

If you are interested to know more about company culture and how you can build it…

Call HRCoastal at 843-816-4985
to Schedule an Appointment Today!

3 Ways in Communicating Your Company Culture

The first step to building your company culture is writing your mission and vision statements, and determining the values that you want your employees to hold dear. Does your business have a clear mission, vision, and values statements?


Every business needs a mission statement. The mission explains why your company exists in clear, concise, useful language. Every business should have a mission statement to unify the organization.

The mission statement combines what your business does and how and why it does it, encompassing the values that are important to you. The “what” is direct. It explains what your business does, your purpose for being. The why gives an idea of what the customer will experience, like the difference between shopping at Walmart and Nordstrom’s.

Core Values

Intertwined with the what and why are your core values, which explain to your employees and customers how your company performs work and the qualities that are important to differentiate you from your competitors.


The vision statement describes the future position of your company and is used for internal decision making. It explains what your business hopes to be and achieve. The vision statement engages your employees, makes them more productive, because, when shared, gives them a sense of where they fit into the future of the company.

HRCoastal Is Here To Help Your Company

HRCoastal can facilitate a session where you will define your mission, vision, and values.  Then you can share them with your team and build a strong company culture.

We have had years of experience helping countless companies build their culture as well as train their workforce, avoid lawsuits or government audits, and many more.

We want to help your company, too!

Call HRCoastal at 843-816-4985 Today!

HRCoastal Human Resources

103 Redtail Drive, Bluffton, SC 29909



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